It’s a very different recruitment climate out there. Online has changed the game forever. Sight, sound, and social is the mandatory way to help influence students and families to choose your institution. Competition is really, really fierce. So schools must take a multi-dimensional approach. No more isolating a few key value-add propositions. Now everything is potentially valuable – curriculum, location, management, financing, lifestyle, extracurriculars, and more.
Many virtual touchpoints demand a flexible and efficient approach to social marketing video campaigns. An approach Popvid has pioneered.